Instagram Gets Big Marketing Improvements Be sure to add WebProNews@ientrynetwork.net to your address book or safe sender list. Instagram Gets Big Marketing Improvements February 13, 2016http://www.WebProNews.com Instagram Gets Big Marketing Improvements By: Chris Crum | Staff Writer We're not even half way through February yet, and already it's been a major month for Instagram in terms of what businesses and marketers can get out of it. There have been four separate announcements that give marketers added functionality that should help them organize and get more out of their strategies. Do you see Instagram as a useful tool in your marketing arsenal? Is it among your top priorities in social media? Discuss. Longer Campaigns The first of these four announcements is that marketers can now book reach and frequency campaigns up to 90 days in length on both Facebook and Instagram. This means marketers can run de-duped campaigns over a longer period of time. This was a popular request for the company, so many marketers stand to benefit. Facebook recently said on its Marketing Partners site, "When running longer campaign lengths, we suggest that you also utilize the frequency cap interval feature. Currently, if you do not break up your longer (90-day) campaigns into frequency capped intervals then there will likely be very low delivery on some days (we will look to improve our pacing with this in the future)." "Instead, you should break up the campaign into the interval that you think is right for you," the company added. "Many advertisers use an interval of 1-2 weeks. Once you know the interval that is right for you, campaigns up to 90 days in length allow you to set-up 1 campaign which will last for the entire quarter." The company urged marketing partners to update their interfaces to support the new campaign length and advertisers looking to book longer campaigns. The feature doesn't come with any API changes. Longer Videos The second announcement of significance is the launch of 60-second video ads, which are available to all marketers. "We recognize that advertisers have a variety of creative resources and want to bring more choice to help them reach their business goals," a spokesperson for the company told us in an email. "Instagram allows brands to amplify campaigns and build anticipation heading into key moments in time..." Multiple Accounts The third announcement was the addition of multiple account support to the Instagram mobile apps. This should prove tremendously helpful for social media managers for obvious reasons. Users can add up to five Instagram accounts and easily switch between them without having to log in and out. The update is included on version 7.15 for iOS and Android, both of which can be found in their respective app stores. To add an account, go to your profile, hit the settings button, and scroll down to "Add Account. When you have multiple accounts added, you can tap on your user name at the top of the screen to switch. You'll get push notifications for all accounts you have them turned on for. Video View Counts Finally, Instagram announced this week that it's now testing video view counts, which it expects to roll out to all users over the coming weeks. This will also extend to ads. Continue reading... How does Instagram stack up for your business compared to other platforms? Share your thoughts in the comments. Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Josh Wolford. View all posts by Josh Wolford For ad details and prices... mailto:susan@ientry.com Signup for free newsletters: http://ift.tt/VQDQiM --This email is a service of WebProNew
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